ZAL
Branding Project
This project was a whole new experience for me, because I had never worked with a swimwear brand, and this case was specifically for men. The brief for this project was to create a logo and brand book, focusing on the following key words: inclusivity, ocean, summer, integrity, respect and confidence.
I created three different proposals with all of these in mind, and using mainly colors and shape to reinforce each message.
The client decided to make a combination between proposal 2 and colors from proposal 1, and this was the final result.
