Adaptivity

Branding and website design

Jeff and George are incredible clients and it was great to work with them in this project. They wanted help with their current logo because it wasn’t what they had in mind and also wanted to create a brand book. Adaptivity is a consulting company with the intent of bringing the benefits of both boutique & big management consulting to clients needing significant change - in a way that puts clients’ success first. One of their main phrases is that transformation can only occur after continuous smaller adaptations bring forth step changes in capability over time, and that was one of the main things that I kept in mind when I started the logo drafts.

Some of the key words that they gave me in our Brief Session were: consultative, progressive, responsive, creative, possibility, enabling, solutions and learning. They also mentioned that they wanted a triangle and blue colors included in their logo. I took all of this information and created three different proposals for them.